MP3 audio files are not a new or even newly invented technology. They have been online for years but never been so well-known and talked about in the modern internet market. It’s a hot topic today.
MP3 audio files were popular when I started multimedia design seven year ago. MP3’s popularity quickly grew after Napster launched their P2P filesharing network program in 1999.
MP3 has become a very popular digital audio format because of its smaller size than the “MOV” or “WAV audio formats.
It continues to be the dominant audio mp3juice format on the Internet and remains the best among digital audio formats.
Internet speeds were slow and computer hard drives and ROMs were expensive. MP3 files were converted from “MOV”, “WAV” file formats. It was also very difficult to use the audio recording, editing software and hardware. Professional studios only had enough money to purchase it.
Internet marketers and web designers have never found this a useful tool. I can still recall the frustration of compressing audio files and balancing the sound to make it compatible for 28.8kbps modem.
Websites with web audio were rare in business. It was not used for any marketing or strategic purpose. It was mainly designers showing off “advanced trick” to impress their employers.
Internet bandwidth does not pose a problem for Internet multimedia data transferring. Technology evolves at lightning speed. The price of hardware is dropping and computers now have large capacities. This allows web hosting companies to offer large server space that website owners can use to store and transfer audio or video content at an extremely low cost.
Although audio editing software is more expensive and has more features, it was still prohibitive for Internet marketers looking to incorporate audio into their Internet marketing.
This provided an opportunity for Internet Marketers to work with software developers. Together they solved these issues by limiting the use of highly-used advanced features and keeping the most important.
This web audio software, along with related services, has been sold to Internet marketers and owners of online businesses over the past few years. The results have been quite convincing.
Some claim that they have seen a 40% increase in sales conversions by just including audio sales litter on their websites. Could this be true? I’ll be more in-depth on this issue. However, it is true that web audio/video added a new level of “depth” to Internet marketing. It is used for audio newsletters.
It is an easy piece of software. You don’t need to know much about programming or coding to record your message and post it online. It doesn’t take any technical experience or knowledge.
While I still use Pro audio/video software for more complicated projects, this software is much easier to use for single-task projects. The software’s price is very reasonable!
A telephone system has been created by marketers to allow people to record audio files from their phones. However, there is a monthly cost and you must still pick up the phone and dial their number.
ThirdSphere, which is a web hosting company that I use, also took advantage of this trend by including related features into their service packages in an effort to gain customers. Flash Audio Generator and Flash Video Generator software are included. It allows web designers convert their audio and video files to a lightweight FLV format to be placed online.
Streaming video and audio will be an effective new method of Internet marketing. This will allow Internet marketers to continue to grab visitors’ attention until all websites have voices and can talk.
Ying, a founder and CEO of Stimulus communications, a Montreal-based advertising company. He is highly skilled in digital and traditional marketing media production and is very street smart. Ying earned a Masters of Art History & Art Technology at the National University of Kobe in Japan and a professional Multimedia Design diploma from Montreal’s International Academy of Design.